80-20 Principle

The 80-20 Principle

Here’s a slap in the face: almost all of what you do in your day-to-day life doesn’t matter. Practically all of the time and effort you put into your work and life contribute very little to the outcomes you experience. Does that sound insane? Why yes, yes it does. But it’s proven to be true. […]

Make Something People Want

Make Something People Want

 “Here is the secret to success: have a great product. This is the only thing all great companies have in common.” — Sam Altman, President of Y Combinator Your goal as a startup is to make something users love. It’s as simple as that. Build a great product and the rest will follow. Make Something People Want […]

Think Your Way to Success

Think Your Way to Success

– “There are two kinds of people: those who think they can, and those who think they can’t, and they’re both right.” – It’s extremely difficult to start a new business — we know. Things rarely go according to plan, and seemingly nothing is easy. There undoubtedly have been, and will be, many low points in getting your […]

Build a Website

How to Build a Website for Under $75

If you want to be taken seriously as an entrepreneur in this day and age, it’s an absolute necessity to have your own website. Without it, you’re virtually invisible to the rest of the world, and people won’t take you seriously. Other reasons to build your own website include: You need a place to show […]

Start a New Business

So You Want to Start a New Business…

In today’s world, everyone has an idea for a new business. These people are everywhere — claiming that it’s a billion-dollar idea, that it would solve everyone’s problems, that it’s the next big thing. One thing is for certain: there is no shortage of ideas out there in the world today. Where the real shortage lies is […]

Brainstorm New Ideas


When you start work on a new idea, there’s so much to do. You need to talk to your customers, build an MVP, and market your idea, for starters. All of this falls on you; you are 100% responsible for turning your great idea into a successful business. It takes intrinsic motivation and discipline in […]

Power of Right Now

The Power of Right Now

We want to introduce you to one of the most recurring recommendations we have for the first-time entrepreneur. Not only is it great new business advice, but it holds true for anything in life, personal or professional. So let’s dive in. You have a great idea. The future of which pops into your head; you […]

Throw an Event

How Do I Throw an Event?

When you start a new business, there’s a good chance that not too many people know about your venture. Current companies and customers in the industry likely have no idea who you are or what you offer. In order to overcome this hurdle, one of your primary goals should be to become a thought leader […]

Start a Blog

Why You Should Start a Blog

 There’s a million and one ways to interact with your customers. Whether it’s posting on social media, hosting events, writing personalized thank you notes, or straight up emailing them, connecting with your customers provides a great opportunity to get creative and have fun. Above all, there’s one method that sticks out from the crowd as […]

5 Reasons to Build an Email List Today

– – – – – “A list is the easiest and most effective marketing tool, period.” — Ryan Holiday, Growth Hacker Marketing – – – – – When you first start any new project, there’s not a lot to show for it. But there is one way to look and act professional immediately. It’s also a cost-effective […]

AdverCity Management

Idea Spotlight: AdverCity Management

Meet Andrew Stauffer: founder and CEO of AdverCity Management out of downtown Chicago. His mission? To empower musicians to create self-sustainable careers surrounding their art. By working directly with and understanding each artist’s needs, Andrew manages their live show bookings, promotional strategy, videography and graphic design, and much more. In other words, if you’re a […]

Top 10 Startup Principles

Top 10 Startup Principles

1. Talk to your customers. Understand: talking to and understanding your customers will forever be your #1 Priority throughout the beginning of your new business. Not fourth, not third, not second — YOUR FIRST PRIORITY. The task at hand is to “make something people want”, and it’s impossible to know their needs or their problems unless you […]

Customer Conversation

Customer Conversation Example

So you’ve landed the interview. After a few back-and-forths with your target customer, industry insider, or thought leader, you’ve set a time and date to meet. This is what you’ve been waiting for — your opportunity to dive into the problems, wants, and needs of your customers. In other words, it’s go time. – – – – […]

Marketing My Idea

How Do I Market My Idea?

– – – – – “The best marketing decision you can make is to have a product or business that fulfills a real and compelling need for a real and defined group of people — no matter how much tweaking and refining this takes.” — Ryan Holiday – – – – – Let’s assume that, by now, your idea has […]

What Should I Work On

What Should I Work On?

Throughout the early stages of starting a new business, there’s a lot to do. You need to build the product, talk to your customers, get out and promote your idea, and all the while try to find a way to be profitable. It’s a little overwhelming, so much so that it’s easy to get stuck. […]

Build an MVP

How Do I Build an MVP?

There’s your idea — loaded up with one hundred different bells and whistles, each one more interactive and engaging than the last. “The benefits are endless,” you tell people, “there’s nothing you can’t do with it”. Settle down there; can it really do one million different things? Scratch that — should it really do one million things? What if […]

Talk to Customers

How Do I Talk to My Customers?

If I know anything in life, it is this: the key to a successful business is in making something people want, and the only way to find out exactly what people want is by asking them directly. Without sitting your customers down and discussing your idea with them face-to-face, you will have no understanding of […]

Start a Business

Is Starting a Business for You?

Some of us come up with pretty amazing ideas. Whether it’s a helpful new app, a creative art project, an innovative gadget, or the next Uber, we all have a bit of inventiveness in our DNA. And that’s exciting — to think you have a great idea that has the potential to be successful! And chances are […]

Where Do I Begin

Where Do I Begin?

– – – There you are, standing in the shower, commuting to work, or sitting around a table having a drink with friends, and BOOM. It hits you. A great idea. Not just any idea, but one that excites you and seems like it’s actually achievable, if you play your cards right. But that’s the […]