Throw an Event

How Do I Throw an Event?

When you start a new business, there’s a good chance that not too many people know about your venture. Current companies and customers in the industry likely have no idea who you are or what you offer.

In order to overcome this hurdle, one of your primary goals should be to become a thought leader in your field. This will help you gain credibility and establish your expertise, among other reasons. An easy way to do this is by throwing events, and today we’re going to show you how.

The idea behind this is to establish yourself as a key resource in your industry, as well as it provides an awesome opportunity to become actively involved with and give back to the community.

By following the step-by-step instructions below, you’ll throw a successful event:

– – –

– – –

1. Write the Event Summary

Before doing anything else, you first need to decide on the type of event that you will host. It can be a lecture series on the latest trends, an expert Q&A panel on a hot topic, or simply a networking event, to name a few. Once the decision has been made, think of every little detail that people need to know. Explain it all, but get to the point quickly, and include an agenda.

Lastly, if this is your first event, make it free. You don’t want price to stop people from attending. Eventually, a $5 ticket or more could be warranted if you provide enough value and decent refreshments.

– – –

2. Find a Venue

Chances are your city offers many different event spaces. For example, there could be co-working spaces, small business councils, and other rent-by-the-hour rooms. Choose the place that has the vibe you want to give off, and use your own connections to help you locate the best possible space.

– – –

3. Make Event Pages

Take the time to make an official event registration page. Eventbrite is an excellent option to host your sign-up page. From there, create event pages on Facebook, your own website, as well as local event pages (such as BuiltIn). Make sure to include a link that points to your official registration page.

– – –

– – –

4. Send an Email to Your Close Network

Now it’s time to tell everyone and their mom about your event.

In a private email out to your network, briefly explain the event and provide the date and time. Grab their interest by specifying the exact reason why you think they should attend, and include a link for further information. Invite them personally to attend, and encourage them to invite others.

– – –

5. Reach Out to the Press

Even if you don’t know anyone and you only send cold emails through a contact us page, give it a try anyways. Get them excited about the event by telling them what a big deal it is. Use what resources you have to your utmost advantage!

When Grow Your Idea hosted our first event, we didn’t know how to get the word out. So, in an effort to do something — anything, we sent a message to the Facebook account of BuiltIn Chicago (a local startup news and event page) inquiring about event requirements. This led to an introduction with a writer, who put our event in his weekly newsletter. In addition, putting our event on BuiltIn led to an introduction with F6S, another online startup community, who also included our event in their monthly newsletter.

It didn’t take much work at all, other than making an effort to push our event in the right places at the right people. Be inquisitive and get uncomfortable; you never know where your event might end up.

– – –

– – –

6. Push the Event on Your Own

In the weeks approaching your event, be sure to attend other events in the same or similar fields. Meet people there and invite them to your own event, all the while giving them a great reason to attend. Further, never underestimate the power of your own social media accounts to attract a few people that might not of heard about the event otherwise.

– – –

7. Last Minute Preparations

Coordinate with the event space managers to ensure everything is set up and ready to go. Double check any technology hookups that are likely to cause problems. A solid move to make is to provide some snacks and beverages. If you decide to go this route (and you should), buy and prep these beforehand. Then, set up the room exactly how you want, putting out any materials you’d like people to interact with.

– – –

8. Showtime!

Dress nice; check yourself in the mirror; do your best to keep a smile on your face no matter what happens (and something will happen). Welcome everyone face-to-face with a handshake if you can. Have a friend take some photos for future promotional purposes, and above all: RELAX.

It’s time to have some fun.

– – –

9. After the Event…

Send a thank you note to everyone in attendance, and include a link to anything referenced throughout the night. Inform them that you’ll keep them on the short list for future events.

Lastly, start planning your next event!

– – –

With enough thought and preparation, even the most amateur event planner can host a pretty impressive first event. As you host events, attendees will begin to look at you as the go-to person whenever they have any questions involving your line of work. Much like a blog, there are no short-term benefits to be expected. Instead, this is a long-term game that will bring you rewards ten times over if you put the proper effort into planning and hosting awesome events.

So what are you waiting for? Plan an event for next month!

– – –

Grow Your Idea empowers first-time entrepreneurs to take action on their big idea through step-by-step startup advice.

Subscribe to our free newsletter & we’ll send you a short manual on how to grow your idea now.