4 Marketing Strategies

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  1. What’s normal?
    • What do your competitors do?
    • What’s the industry standard?
      • Try to learn exactly what, how, and why this is.
      • Mimic them if it makes sense to
    • Ask customers:
      • Where do you usually buy products like this?
      • How do you usually hear about products like this?
      • Consult Master Question List
  2. Ask your network for help
    • The best way to tell the world about your new idea/business is to first tell the people you know.
    • Send them a message
      • Introduce your idea/mission
      • List off 2 ways they can help you out
  3. Social media is your friend
    • Create business pages on social media (this is free)
    • Tell people about your product and everything you’re doing
    • Talk about yourself and your business!
    • Fill your feed with cutting-edge industry news, inspiring stories, upcoming events, unique viewpoints, and tips/takeaways
  4. Build an email list
    • This is VERY important, and it’s coming up next…

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Next Lesson: Build an Email List

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