Concluding Thoughts

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  • We’ve made it!
    • You should feel equipped with the necessary tools and empowered to constantly take action
  • You understand the overarching principles: The Power of Now, Self-Belief, Bootstrapping, and Following the Course Recommendations
  • You understand Customer Development, or building a continuous feedback loop in between you and your customers
  • You understand the 2 most important priorities for to work on are:
    • #1: Talking to customers
    • #2: Building product
    • (Remember the tattoo: “Build product. Talk to customers. Repeat.”)
  • You must:
    • Identify target customer
    • Sit them down
    • Ask questions
    • Show your product
    • Watch them interact with it
    • Make improvements
    • (Repeat)
  • Make sure you develop your marketing strategy – especially your email list, going above and beyond, and brainstorming with others
  • By then, you will have a solid foundation of customer knowledge
    • Now it’s time to focus on growth
    • Find cheap & effective incentives to spread your idea
  • That’s it!
    • You should know by now that even though this may seem easy, it is one of the most difficult things you will ever do.

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Next Lesson: Intro. to Grow Your Idea

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