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- People want to know about you – your product, industry, and your business – so tell them!
- There are many ways to do this
- Write articles and create a blog
- Create a short film or photo gallery
- Build a hall-of-fame board for awesome customers
- Interact with customers on social media
- What matters here is keeping your customers excited and engaged
- Goal = to become a thought leader/contributor in your industry
- What do thought leaders do?
- Deliver cutting edge content
- Write their own thoughts to their followers
- Share others’ ideas
- Critique other influencers
- You want to be the go-to resource, so that when customers need to buy something in your field, you’re the first person they think of and visit.
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Next Lesson: Brainstorming with Others
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