Create Engaging Content

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  • People want to know about you – your product, industry, and your business – so tell them!
  • There are many ways to do this
    • Write articles and create a blog
    • Create a short film or photo gallery
    • Build a hall-of-fame board for awesome customers
    • Interact with customers on social media
  • What matters here is keeping your customers excited and engaged
    • Goal = to become a thought leader/contributor in your industry
    • What do thought leaders do?
      • Deliver cutting edge content
      • Write their own thoughts to their followers
      • Share others’ ideas
      • Critique other influencers
    • You want to be the go-to resource, so that when customers need to buy something in your field, you’re the first person they think of and visit.

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Next Lesson: Brainstorming with Others

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