Intro. to Customer Development (Part 2)

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  • We think we know:
    • How our product should look
    • The features it should have
    • What it should cost
    • How we should market it to our customers
    • Etc.
  • But the truth is, we have no real evidence backing up those assumptions. They are simply educated guesses.
  • Thus, your mission will be to “get out of the building” and prove your hypotheses by talking to your customers face-to-face.
    • You must interact with and learn from real customers.
    • The facts that we need to gather exist only “outside the building”
    • We need intensive contact with potential customers to understand them, so get out of your chair and get to know them!
    • The goal of such early contact is to begin understanding our target customers and their problems
  • This is how you will develop and establish your business.
    • I cannot stress this point enough.

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Next Lesson: Intro. to Customer Development (Part 3)

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