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- We need to establish a foundation of customer feedback in the early stages so that we may later scale our business based on these certainties.
- It is your job to learn and understand:
- Exactly who you are selling your product to
- What problems you are solving
- How much they will pay to solve those problems
- What products your customers really want
- Why they will buy them
- The level of importance in finding a solution
- How to reach them
- How to sell to them once reached
- How our business will grow
- Luckily, once you prove your hypotheses, it’s smooth sailing.
- Unluckily, going out into the real world and proving your guesses is one of the hardest things you will ever do.
- Your idea as it is now is going to change, and you have to be okay with this fact. 9 times out of 10, your customers are going to hate a part of it.
- THAT IS OKAY.
- Isn’t it nice to know that now, when you’ve barely started, rather than later? That’s what I’m getting at here.
- You will fail, and that is okay. However, you must continue to move forward, demanding proven evidence to support or disprove your hypotheses.
- Now it’s time to get out of the building & start talking to your customers… Let’s go!
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Next Lesson: Make Something People Want
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