Intro. to Customer Development (Part 3)

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  • We need to establish a foundation of customer feedback in the early stages so that we may later scale our business based on these certainties.
  • It is your job to learn and understand:
    • Exactly who you are selling your product to
    • What problems you are solving
    • How much they will pay to solve those problems
    • What products your customers really want
    • Why they will buy them
    • The level of importance in finding a solution
    • How to reach them
    • How to sell to them once reached
    • How our business will grow
  • Luckily, once you prove your hypotheses, it’s smooth sailing.
    • Unluckily, going out into the real world and proving your guesses is one of the hardest things you will ever do.
  • Your idea as it is now is going to change, and you have to be okay with this fact. 9 times out of 10, your customers are going to hate a part of it.
    • THAT IS OKAY.
    • Isn’t it nice to know that now, when you’ve barely started, rather than later? That’s what I’m getting at here.
    • You will fail, and that is okay. However, you must continue to move forward, demanding proven evidence to support or disprove your hypotheses.
  • Now it’s time to get out of the building & start talking to your customers… Let’s go!

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Next Lesson: Make Something People Want

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