Pricing

– – –

  • So you have your product out in the real world…
  • Don’t ask customer what they’ll pay, tell them
    • If no one wants to buy your product at the price you think it’s worth, that’s a problem.
    • Focus on finding the early adopters who are willing to pay your fair price
  • Pricing is tough
    • A good price is one that customers accept but with some hesitance
  • Price your product in relation to the benefit it provides
    • You are solving a problem that has a lot of direct and indirect costs for your customers. By resolving this problem, you are entitled to capturing some of this regained value.

– – –

Next Lesson: Making Money

Access the Course Dashboard Here