Putting It All Together

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  • Customer Conversations do NOT start out pretty
    • It’s OKAY for your first conversations not to go perfectly
    • Over time you will learn to dive deeper and explore their thoughts and feelings with finesse
  • You’ve gathered a lot of information – What do you do now?
    • Make a record of their conversations IMMEDIATELY
      • Summarize the top 3 takeaways and any important phrases or words they use
    • Goal = to retain all of this helpful information far into the future (after tens of other conversations)
    • Record their contact information
  • Search for patterns in their responses
    • What problems does everyone seem to have?
    • What does that mean?
    • You need to be talking to A LOT of people
    • You’re not done until you’re hearing the same thing over and over again
  • Reviewing Customer Conversation Tips
    • Review your results weekly
      • You should be talking to 5 to 10 people a week
    • Begin targeting early adopters
    • Understand the specific problem(s) you’re solving
    • Learn what their alternative options are
    • Pay attention to the exact words customers use
  • You’re now on a mission to prove your hypotheses
    • If the ones you currently have aren’t coinciding with your customers are telling you, you need to replace them with new ones.
    • Continue se until you’re certain you’re solving a big problem.

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Next Lesson: Talking to Customers Conclusion

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