Retention over Acquisition

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  • Spend time marketing to people who have already given you money as opposed to pounding the pavement for new leads
    • It’s better to retain & optimize what we already have
    • Ask yourself: How can I drive revenue from customers who have already signed up?
  • Retention trumps acquisition
    • “The probability of selling to an existing customer is 60 to 70 percent, while to a new prospect it’s just 5 to 20 percent” – Ryan Holiday, Growth Hacker Marketing
  • Be extremely personable and helpful to your first 100+ customers that they become walking talking ambassadors for your company
    • Give them respect, gratitude, and great service
    • Hardcore loyal customers helps us a ton!
    • Personalize every little message/product if at all possible
    • Do the unscalable; treat customers like gold

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Next Lesson: Split-Test Experiments

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