Setting & Achieving Growth Goals

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  • Define your Growth Goal
    • One specific metric (not two or three)
    • Relentlessly pursue this metric
    • Every product development, marketing, or other project that you work on should be targeted at reaching this goal
  • Possible Growth Goals:
    • Set clear customer acquisition rate targets
      • We can’t expect 100% of first-time users to stick, but those we lose must be replaced by new first-time users
    • Set clear revenue targets
      • If you have goals to strive for, we can make tangible actions to reach them
      • They should be aggressive yet achievable
    • Cultivate long-term paying customers
      • Focus on existing customers & make the product as engaging as possible for them

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Next Lesson: Retention over Acquisition

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